Showing posts with label fashion. Show all posts
Showing posts with label fashion. Show all posts
She couldn't find the right pair of shoes for her graduation ceremony.
When the colour was right, the heel wasn't. Or when the heel was right the size wasn't.
It was this dilemma that sowed the seed of entrepreneurship in Neha Kumthekar. After all 9 out of 10 times the best solutions to a problem come from those facing it.
Today, Neha is the co-founder & managing director of #Oceedee, a bespoke footwear brand that is innovating the online shoe-shopping experience. And she's partnered with Anshul Sood, ceo & co-founder, who believes that "a woman should never let an ‘if only’ get in the way of absolute perfection".
(Yeah, there's a bit of an OCD when it comes to women and footwear. We like that teeny-tiny-sparkly-thingy to be just 'there' and nit 'there-there' and nobody gets it other than us, women)
Oceedee's USP? They allow women to be their own shoe artist.
Customers can design their perfect pair of shoes online via a 3D shoe designing studio.
You can pick the shape, colour, material, style...whatever you imagine your shoe to be... then personalise it, preview it and place an order. And in four weeks' time your dream shoes, handcrafted, will be delivered to your doorstep.
Half sizes, flatfoot, broad toes, narrow feet, big or small feet -- they cater to all.
The brand specializes in flats, heels, wedges, sandals, boots, brogues, etc.
They also offer a ‘Design on Demand’ service that enables you to book an appointment for a one-on-one session with their team of experts, discuss your designs in detail and personally customize your footwear down to the last detail.
We did give their online 3D design studio a try. We shoukd say...it was fun.
Checkout www.oceedee.com
#IdeaOfTheDay
A 65-year old British farmer, Steve Whitley, has found a solution for smelly feet - socks made out of mohair or angora wool.
Feet have more sweat glands than any other part of the body.
Sweat + bacteria on the skin = feet that smells like rancid meat.
Steve's Corrymoor Mohair brand of socks, made out of fleece of angora kid goats, do not trap the bacteria. Apparently, these socks have the ability to remain stink -free even when they are not washed for upto a year. Oh my! They are also extremely comfortable and durable.
Feet have more sweat glands than any other part of the body.
Sweat + bacteria on the skin = feet that smells like rancid meat.
Steve's Corrymoor Mohair brand of socks, made out of fleece of angora kid goats, do not trap the bacteria. Apparently, these socks have the ability to remain stink -free even when they are not washed for upto a year. Oh my! They are also extremely comfortable and durable.
Image courtesy : Daily Mail
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| Image courtesy: Seamstress |
Seamstress. They are in the business of telling stories…with clothes. Founded by a mother-in-law-daughter-in-law duo, Vimala Viswambharan & Rasmi Poduval, in 2011 in Kerala, Seamstress’s latest collection, The Theyyam Project, is an ode to Theyyam — an ancient ritual art form of Kerala.
Rasmi loves a good story. And she is forever chasing one, even as she gallops around the country reviving and recreating ancient weaves. Though a native of Kerala, she sheepishly admits, she hadn’t seen a Theyyam performance, up close, until 2015. And when she did for the first time (“It wasn’t even a really good one,” she says), she was hooked. The powerful beats, the fiery colours, thousand-year-old rituals and nuances rich with symbolism, telling age-old stories that somehow seemed relevant even today...— Rasmi was sold on Theyyam.
Theyyam is usually performed in temples and in the courtyards of people’s homes. Soon enough the sociable Rasmi found herself witnessing “really good Theyyam performances. The sight of people going into a trace, dancing without any inhibitions, the raw emotions on their painted face…” she recalls, her voice laced with excitement. Theyyam impacted Rasmi in ways unbeknown until then. It also triggered her design-cells :)
Rasmi loves a good story. And she is forever chasing one, even as she gallops around the country reviving and recreating ancient weaves. Though a native of Kerala, she sheepishly admits, she hadn’t seen a Theyyam performance, up close, until 2015. And when she did for the first time (“It wasn’t even a really good one,” she says), she was hooked. The powerful beats, the fiery colours, thousand-year-old rituals and nuances rich with symbolism, telling age-old stories that somehow seemed relevant even today...— Rasmi was sold on Theyyam.
Theyyam is usually performed in temples and in the courtyards of people’s homes. Soon enough the sociable Rasmi found herself witnessing “really good Theyyam performances. The sight of people going into a trace, dancing without any inhibitions, the raw emotions on their painted face…” she recalls, her voice laced with excitement. Theyyam impacted Rasmi in ways unbeknown until then. It also triggered her design-cells :)
Theyyam is a form of worship where man invokes the spirit of God — he dances, sings and goes into a trance; performing to appease the Gods and to find favour for the people of the land. It is highly ritualistic with the artists sometimes going on month long fasts before a performance. It’s performed at the end of the harvest season (Oct-Nov) and before the next one (May-June) begins. The art form is inherited and comes from the mother’s side of the family — performed only by male members of certain communities, the ones who are bracketed as ‘lower caste’ in God’s own country.
But art, as always, is a great leveler. During Theyyam, the artist is considered to be possessed by the spirit of the Gods, so for that one day he becomes God — the one that the upper-caste reveres, respects and fears. There’s an interesting legend about how this came about. Shankarachaarya, the 8th century theologian and philosopher, was on his way to Mt Kailash to ascend the Seat of Omniscience. However, for all his knowledge he was still caste-conscious. To remove this unwanted kernel from his mind, Lord Shiva along with his consort and eight acolytes appear in front of Shankarachaarya in the guise of Pulayas (deemed untouchables in Kerala). An angry Shankarachaarya demands that the group make way for him. A debate ensues. Shiva tells Shankaracharya about the futility of casteism and the lack of reasoning behind such a system. Shankaraacharya, a Brahman, realising his mistake, prostrates himself in front of the Pulayas — the lower-caste. And it is the Pulayas and the Malayas (tribal communities) who perform the Theyyam. Out of the 450 Theyyam forms, the Pottan Theyyam performed by the Pulayas is considered to be the most mesmerizing.
When you ‘wear’ powerful stories, you shine the spotlight on important tales — of people and the society — adding to the warp and weave of the world that you live in. That’s what The Theyyam Project does. It hoists a garment into a story.
The Theyyam project draws inspiration from the colourful and elaborate theyyam costumes — large head gears, breastplates, armulets and skirts. Most of the theyyam costumes are made out of coconut fronds. White, red and black are the dominant colours. It also involves elaborate face painting with intricate designs.
The Theyyam project draws inspiration from the colourful and elaborate theyyam costumes — large head gears, breastplates, armulets and skirts. Most of the theyyam costumes are made out of coconut fronds. White, red and black are the dominant colours. It also involves elaborate face painting with intricate designs.
It was Rasmi’s photographer friend Pepita Seth (who has been working with Theyyam artists for more than eight years) who encouraged Rasmi to translate her love for the Theyyam into stories in fabric. “She took us through her brilliant photographs of different kinds of ceremonial Theyyams to see if something would pop,” recalls Rasmi, who found a common leitmotif in the various Theyyams – “applique work in black and blood red.” Pepita introduced Rasmi to theyyam artists. “I assumed that there would be a few specialized tailors doing this work and maybe we could employ them during the Theyyam-off season or better still get them to shift to our design studio temporarily so we could look at experimenting with the original,” Rasmi says. But she was in for a shock when she met Lakshmanan Peruvannan, a leading Theyyam artist. “I learnt that the artists themselves made their costumes – from the wooden bust to the elaborate head gear to the ceremonial robes. They make it from scratch. We were stumped at this point and also slightly ashamed that we knew so little about the lives of these artists.”
For The Theyyam Project Rasmi has collaborated exclusively with the Theyyam artists. Seamstress is known for their western silhouettes in traditional fabrics. But for The Theyyam Project, Rasmi couldn’t think “western”. “The art form is such,” she says. “Also, traditional clothing can take a lot more drama than its crisp Western counterpart.” And Theyyam is all about drama. Yet, Rasmi avoided the ‘elaborate styles’ that is usually associated with traditional garments. Instead the collection showcases austere pattern. But the fiery colours and the appliqueing bring on the drama. For example, there’s the Kalimannu Theyyam Kurta - in rich earthy brown colour and a high collar made of applique work patch (striking orange and red strips against tiny dull grey and earthy brown flags edged with circus stripes). It is inspired by the intricate face-painting of a Theyyam artist – a ritual in itself.
For The Theyyam Project Rasmi has collaborated exclusively with the Theyyam artists. Seamstress is known for their western silhouettes in traditional fabrics. But for The Theyyam Project, Rasmi couldn’t think “western”. “The art form is such,” she says. “Also, traditional clothing can take a lot more drama than its crisp Western counterpart.” And Theyyam is all about drama. Yet, Rasmi avoided the ‘elaborate styles’ that is usually associated with traditional garments. Instead the collection showcases austere pattern. But the fiery colours and the appliqueing bring on the drama. For example, there’s the Kalimannu Theyyam Kurta - in rich earthy brown colour and a high collar made of applique work patch (striking orange and red strips against tiny dull grey and earthy brown flags edged with circus stripes). It is inspired by the intricate face-painting of a Theyyam artist – a ritual in itself.
As a mark of respect to the “divine” art form and to avoid backlash from purists, Seamstress decided to design only upper-body garments for the collection. So you will find tunics and kurtas, but no skirts or trousers. Nevertheless The Theyyam Project collection tells the story of the ancient art form in an undoubtedly powerful manner. And Rasmi makes it a point to regale each and every customer with the Theyyam stories. Now, to answer the original question: Can you wear a story? Yes, you can and you should.
Visit: www.seamstress.co.in
All images courtesy: Seamstress
What's unique about the red carpet looks of award-winning actors Emma Watson and Lupita Nyong? The outfits are made out of recycled plastic bottles.
The women looked stunning at the Mother-of-all fashion events, the Met Gala. They wore dresses designed by Calvin Klein in collaboration with Ecoage's Green Carpet Challenge (GCC).
The fabrics of the outfits are woven from yarns made from recycled plastic bottles, the zippers are made from recycled materials and the inner bustier has been created using organic cotton. Emma's outfit was also designed to be re-purposed for future use; the pants can be worn on their own, the train can be used for another red carpet.
GCC's main job is to highlight sustainable fashion at the world’s most high profile events. They create ethical red carpet dresses to stress on the importance of sustainable fashion. They work with design teams and celebrities to create these beautiful dresses.
Plastic is one of the biggest pollutants – being able to turn this waste into a high quality material is...simply WOW!
Image courtesy : People.com
Image courtesy : People.com
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| Elina Halttunen |
Monokini 2.0 is an art project that re-examines popular culture’s narrow view of a woman’s ideal appearance. It all began when Elina Halttunen, a PhD scholar, who loved to swim lost her left breast to cancer. Elina couldn't find a swimsuit meant for one-breasted women and the quandary was the catalyst for Project Monokini 2.0.
Whenever Elina went swimming people would stare at her. In an earlier interview she had said: "We do not see breast cancer operated women in a swimming pool. I have never seen one in public pools or on public beaches during my whole life, and I have been swimming actively in many countries, pools and beaches. I think it is quite surprising, as there are 1.8 million women operated for breast cancer each year globally, and in most cases the treatment is the removal of the breast. This means that there must be millions of operated women hiding themselves from the public eye. I think that is sad and I wanted to do something about it."
Elina approached Katriina Haikala and Vilma Metteri, Helsinki-based fashion designers/artists who created Monokini 2.0. The project consists of 10 haute couture swimwear designed by Finnish fashion designers and modeled by 10 women who survived breast cancer and refused to have reconstruction surgery. Today, Monokini 2.0 has evolved into a world-touring photography exhibition underlining the need for inclusivity.
The artist-duo who are childhood friends are known to deal with questions of gender, sexuality and social norms in their various art projects — The Hairy Underwear Collection (a collection for men and women who wanted to celebrate their hairiness) and the Hate Couture collection (focusing on bodily features that generally are considered disgusting and shameful) to name a few. "We make wearable garments out of normally rejected issues to raise acceptance towards diversity and fight the narrow sight of being 'normal' and accepted," explains Vilma.
Breasts have become symbols of womanhood, sexuality and they are important for the self-image of many women. But Elina thinks we are getting quite fixated in what we consider beautiful, healthy and normal. “I still feel like a whole, healthy woman even without my left breast,” she had said. “I don't think my value as a woman is reduced because I now have a little less fat, glands and skin than before my operation. I also think my scar is beautiful. It reminds me of the second chance at life I got in exchange."
Monokini 2.0 is for women who are beautiful as they are, even with one breast.
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| Image courtesy: Fizzygoblet.com |
A wish to own a funky pair of shoes that she saw in a boutique, but couldn't because of the price tag attached to it, led Laksheeta Govil to start one of the coolest and funkiest shoe business - Fizzygoblet.
The life changing moment happend when Laksheeta was a final year graduate student at the Pearl Academy of Fashion, New Delhi. She created her own unique pair of shoes by painting a set of white sneakers. And thus Fizzygoblet was born. Her business partner Abhinav Mehra, an MBA student from Mumbai represented Fizzy Goblet on a well-known business venture reality television show and finished with top honours as the runner up. And after that it was the proverbial 'no-looking-back' for Fizzygoblet.
Juttis have a long-standing history in this country and they are as old as old can be. The men's Juttis are usually curled at the tip like a moustache. And the women's Juttis are blunt edged -- to resemble a kiss.
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| Laksheeta Govil |
Fizzy Goblet, started last year, is all about Juttis - a mix of old and new; traditional workmanship and contemporary graphic elements. And their newest collection of Colour-n-wear takes it one step further. It allows you to colour your own juttis - if you want to. The footwear comes with a box of 12 acrylic (water resistant) paints and a brush. Or you can add a set of fabric markers as well if you prefer colouring to painting! The front of the Juttis has specially designed digital print on canvas. The back and lining is mad eof leather that is authentic and chemical free. And environment-friendly vegetable tanned leather soles. The shoes are handcrafted. And they don't cost you a foot. Really!
Check out their website - fizzygoblet.com
Anna Zaboeva — shoe designer/founder of Pleasemachine Style Lab makes artisanal footwear - boots out of 50-year-old ball gowns. Or stilettos out of vintage carpet. You see, she wants you to contemplate: "Are you adding to the colossal waste that is swallowing the world or are you being a responsible citizen of this world?" asks Anna. Pleasemachine is based on the concept of sustainable living by #recycling or up-cycling discarded materials.
Each shoe created by Anna has a unique character. Born in East Siberia Anna grew up in a household where recycling was a necessity. She studied textile engineering at the Moscow State University and filmmaking at Novosibirsk State University, before moving to Europe.
When she came to #Europe Anna encountered huge piles of discarded clothing and home furnishings in the dumpsters. She began collecting cast-off materials — vintage carpets, colourful nylon dresses with funky patterns, upholsteries etc. She became a dumpster-diver. She first made a pair of sandals with leather soles out of a vintage nylon dress that she dug out from the dumpster. That was the beginning to a profitable, creative, environment-friendly business.
Shoes became Anna's medium to communicate her ideas about the environment and conservation. She established her artisnal footwear bran in April 2008. Soon, her shoes made out of discarded textiles sold right off the shelves at lightning speed. Anna takes anywhere between a week or two months to make a pair of shoes.
Check out her website http://pleasemachine.me/
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😆😆😆
So, you have the Moja Club, started early this year. It's a first of its kind #socks subscription box business in India.
How it works? You pick up a subscription plan of your choice and have a new pair of sock delivered to you every month. And guess what, they don't cost you a leg
How it works? You pick up a subscription plan of your choice and have a new pair of sock delivered to you every month. And guess what, they don't cost you a leg
😜
No, you don't get to pick the sock. If that's the case it wouldn't be a surprise, would it now? You will get one pair of socks every month. The Club vows that it will never send you the same design twice. We shall hold them to that.
This interesting club was started by Joey Saha. He is the go-to-man for the technology, marketing and logistics activities of The Moja Club. A graduate from the University of Warwick, Joey has a degree in Engineering Business Management. He had earlier worked at an e-commerce start-up.
The socks of The Moja Club have been sourced from designers all over the world. And looking at the range -colourful, funky, sobre and sometimes pure genius (both for men and women) - you know there are people in this world who believe that your feet should not be discriminated against. And that kinda makes me sleep better! Not to mention...what an idea, Sirjee!
Guess what, we told a sock-crazy-friend about the club and look what he got in his mail
This interesting club was started by Joey Saha. He is the go-to-man for the technology, marketing and logistics activities of The Moja Club. A graduate from the University of Warwick, Joey has a degree in Engineering Business Management. He had earlier worked at an e-commerce start-up.
The socks of The Moja Club have been sourced from designers all over the world. And looking at the range -colourful, funky, sobre and sometimes pure genius (both for men and women) - you know there are people in this world who believe that your feet should not be discriminated against. And that kinda makes me sleep better! Not to mention...what an idea, Sirjee!
Guess what, we told a sock-crazy-friend about the club and look what he got in his mail
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| "I have my very own sock club card. Amused!" he says |
Check out www.themojaclub.in
#KateMiddleton wore a Anita Dongre ankle-length classic #Jaipur-inspired Gulrukh tunic dress (for her mandatory pilgrimage to a slum in Mumbai). Forget Kate. Let's talk about the successful Indian designer. 
1. This 50-year-old Creative Director of labels Global Desi and AND began her career with two sewing machines in the balcony of her house!
2. Her first collection comprised of 12 linen dresses. She took them to a boutique visited frequently by Bollywood stars.
3. She sold nine of those dresses in two days.
4.Today she has more than 85 stores and 4 brands under her name.
5.House of Anita Dongre has a workforce of more than 2600 associates.
6. It is the first fashion house in the country in which a private Equity firm-General Atlantic has made an investment.
7. Anita's fashion sensibility is inspired by the rich heritage of #Rajasthan.
8.She wakes up at 6.15 am and listens to the chirping of birds.
9. She does #yoga for 1 1/2 hours and eats South Indian breakfast of idlis/upama.
10. Ideates and designs before noon.
11. She watches tv for 30 mts after dinner and reads for an hour before going to bed at 10 pm.
12.Loud music in the background (#Celine Dion, #Rihanna, #Beyonce and #Madonna) is a must while she dresses up. And she's always borrowing house and trance music cds from her son and his friends.
13. She swears by Armani and Anna Sui's dresses.
14. She usually dresses up in comfy shirt dresses and flip flops to work.
15. Her personal wardrobe consists of white, cream and yellow. But no lilac, because the colour makes her sad.
16. No peplums for her. Make the hips look large, it seems.
17. She's a social recluse - most of the time.
18. Not much of a make-up person and more of a wash and blow-dry-hair kinda person. "Hair is what makes women appear feminine and sexy at the same time," she often says.
19. She's an impulsive shopper.
20.She also used to buy clothes a size smaller thinking that it would inspire her to lose weight. Just like the rest of us.
But it never worked. And never will - for Anita or for the rest of the world.
REMEMBER HER NAME
She’s Margaret Hamilton. The woman who gave us the term “software engineering”. The woman whose handwritten code was important and integral for a safe moon-landing in 1969. The picture on the left shows her with the navigation software she and her team wrote for the Apollo project. Yeah, she rocks!
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